There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>

The beautiful imagery in our album of the week caught our attention as it went through the bindery — we love how the natural elements and earthy tones work perfectly with the Tan Faux Leather. Photographer Jon Gazzignato of Tasmania, Australia, shared some of the stand-out moments from the day. "The wedding was held at Riversdale Estate in Tasmania during Summer. The ceremony was supposed to be out on the courtyard overlooking the vineyard and Coal River Valley." "Just as the bride was about to walk out, a storm struck and the 80+ guests had to run for cover. Luckily To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

We saw this beautiful album by DeRay and Simcoe Photography as it went through the bindery. For a little something different, they photographed the album for us! Take a look at their great photos of the main album and copy, and some words about the big day. "Kathryn and Kirk have been the easiest clients to work with since they booked their wedding with us more than 12 months before the big day. A late September wedding, the weather forecast wasn’t great for the day but they weren’t too worried and went ahead with their 'plan A' with no dramas at all." "Their friends and bridal party To View More >>

What can we learn from A Day of Bliss? Gorgeous brides. Striking grooms. Exquisite venues. Enticing food. Charming families and friends. Alluring music, and dancing.  These phrases describe the events that Wolfgang Freithof and Chiaki Sato photograph. And imagine — A Day of Bliss Photography Studio shoots up to 70 such weddings each year. They certainly enjoy the high-level of success that most wedding photographers aspire to, so what can we learn from them? 1. Experience Matters As you might expect, you must first work hard to earn this kind of success. Combined, Wolfgang To View More >>

Photographs are the most personal of gifts! Talking about Christmas and the holidays in October seems a little weird, but the holiday season does seem to start earlier every year – and when it comes to marketing, it pays to be prepared. The festive season is a great time to promote yourself to existing customers. You've spent all year taking photographs, so why not maximise the profit on each shoot with online galleries, product sales and special offers? We spoke to retiring Queensberry account manager Michelle about her tips for holiday promotions, and marketing pointers To View More >>

We saw this gorgeous album as it went through our bindery, featuring an Elopement by Jamie from Jamie Bott Photography , UK. Jamie told us all about Emily and James' special day. We hope they love their album as much as we do. "I first met Emily and James several years ago when they were both working front of house for a catering company that serviced a venue I often photographed at. They were both always so bubbly and full of life – I remember thinking if they ever got married how I’d love to be their wedding photographer. "Fast forward a few years and I received To View More >>

Take a look at this gorgeous 10x7 Duo album made by Queensberry for Robotti and Rosa Photography. The Boston newborn photographers shared thoughts on style and how special it is to document all the milestones of life for a family. "I was Henry's parents' wedding photographer. I was so happy they asked me to work with them again after they welcomed Henry into the world. I loved watching their family grow through maternity, newborn, 6-month, and first birthday photo shoots." "We believe classic props and clothing, photographed on a simple background, best allow a baby's personality To View More >>

Jessica Reeves claims to have been "very average" at school — "never did badly, never did amazingly well". But after two years as a photographer she's come to believe that this is something she can be great at and love at the same time. Ideal foundations on which to build a career! The biggest lesson she's learned is very simple: make friends. "Running your own business can be pretty lonely, especially at the beginning when you feel you are running along with a blindfold on. Making friends with other photographers, or others in the industry, takes a huge To View More >>

"When you love something so much it's easy to become completely consumed by it." Tammie Pittwood was always the one with the camera at school. She had a thing for capturing moments, and from early on a passion for photography. But was equally as good at painting and decided to take a Fine Arts degree. She loved it but after graduating realised it wasn't for her. She loved the creative process of painting, and still misses it sometimes, but as a career it didn't inspire her as much.  Throughout university she photographed a few weddings for her friends, and so began her natural progression To View More >>